SEO Content Strategist (Hands-On Writer)
Location: Detroit, MI (Remote)
We’re seeking an SEO Content Strategist who is both strategic and hands-on. This role goes beyond planning — you’ll actively write, optimize, and improve SEO-driven content across websites, marketplaces, social platforms, and YouTube.
You’ll play a key role in driving organic growth through content that ranks, converts, and supports brand visibility across channels.
Responsibilities
Develop and execute SEO content strategies for websites and marketplaces
Write and optimize SEO-heavy content (blogs, landing pages, category pages, listings)
Conduct keyword research and competitor analysis
Optimize existing content for improved rankings and performance
Support SEO strategy for social media and YouTube (titles, descriptions, tags, structure)
Collaborate with marketing and creative teams to align content with business goals
Track performance and refine strategy based on SEO insights
Requirements
Proven experience as an SEO Content Strategist or SEO Writer
Strong hands-on writing background (this is not a purely strategic role)
Deep understanding of on-page SEO and content optimization
Experience writing for websites and online marketplaces
Familiarity with SEO tools (e.g., Ahrefs, SEMrush, GSC, etc.)
Ability to balance strategy, execution, and optimization
Nice to Have
Experience optimizing YouTube content for search and discovery
Social media SEO knowledge
Experience working with ecommerce or content-driven brands