Programmatic Advertising Consultant (Helathcare Digital Display)
Location: New York, NY (Remote)
We’re looking for a Programmatic Advertising Consultant to support and guide the enablement and implementation of programmatic digital display advertising across multiple clients in the healthcare sector. This strategic role is best suited for someone with hands-on expertise in programmatic media buying, healthcare compliance awareness, and a strong understanding of platform capabilities.
Responsibilities:
Advise on the setup and implementation of programmatic display advertising strategies tailored to healthcare audiences.
Evaluate and recommend appropriate DSPs, data partners, and inventory sources for performance and compliance.
Collaborate with client teams to ensure campaigns align with regulatory and privacy requirements (HIPAA, etc.).
Drive improvements in audience targeting, impressions, and campaign efficiency through testing and iteration.
Explore and identify platform upgrades or new tools that enhance campaign outcomes and reporting capabilities.
Qualifications:
Proven experience in programmatic media strategy and implementation, preferably within the healthcare industry.
Deep understanding of DSPs (e.g., The Trade Desk, DV360), SSPs, and third-party data integrations.
Familiarity with healthcare compliance standards in advertising (e.g., HIPAA, PHI-safe targeting).
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and client-facing skills.
This is an exciting opportunity to help leading healthcare brands navigate the complex landscape of programmatic advertising with confidence and impact. Let’s connect—share your experience and approach to driving results in a privacy-first environment.